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For Real, Visit NC
Discover the charm of North Carolina, where breathtaking landscapes, vibrant cities and rich cultural heritage meet. From the serene beauty of the Blue Ridge Mountains to the pristine beaches of the Outer Banks, endless adventure is yours to find.
Places to go
Experience A State of Discovery
Wonder isn’t rare here. It’s routine. From ridges to rivers to salt-soaked shores, the farther you go, the more North Carolina reveals. Explore landscapes that ground you, experiences that reset you and towns that make you feel right at home.
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Elevated in Every Way
Asheville & the Foothills • High Country • Smoky Mountains & Cherokee
The peaks of the Blue Ridge and Smoky Mountains may pull your eyes upward, but it’s memories of the trails less taken that will stay with you long after you’re back home. Come rediscover the unforgettable in Western NC.
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Where Curiosity Gets Comfortable
Charlotte Region • Greensboro & Winston-Salem • Pinehurst & Sandhills • Raleigh, Durham & the Triangle
Home to our largest cities, the Piedmont's lively streets coexist with quiet stretches of green, creating destinations that feel like both an adventure and a retreat all in one.
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Wade Through Coastal Wonder
Northeast Sounds & Inner Banks • Outer Banks & Crystal Coast • Inner Coastal Plain • Southern Beaches
From wild horses on remote islands to hidden waterways that carry you toward the unforgettable, our coast is where the salt air truly gives you space to breathe.
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Go Where the Fall Colors Take You
Discover where fall color is unfolding right now with our Fall Color Report — your guide to the NC mountains’ most breathtaking moments.
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Have a scary good time
From local lore to unexplained mysteries, find out why these North Carolina destinations will haunt you in the best way.
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Join the Movement
It takes all of us to preserve our outdoors. Learn more about responsible travel and stewardship in NC.
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Explore Like Never Before
Your next unforgettable journey starts here. Order your free 2025 North Carolina Travel Guide and let inspiration lead the way to new stories, places and moments.
Show Us How You #VisitNC
Share your vacation pics and videos on your socials using #VisitNC for your chance to be featured.
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A helpful guide in your pocket
Get access to free travel guides, highway maps or guides to handicap-accessible attractions, wineries and Civil War trails.
Get your Guide